Samsung Electronics East Africa quietly pledged in 2017 to plant and care for 10,000 indigenous trees in Nairobi’s Karura Forest.
Today, this promise has grown into a thriving green canopy known as the ‘Samsung Forest.’
At the time, Kenya’s forest cover stood at a concerning 7%, falling short of the national target of 10%.
In collaboration with Friends of Karura Forest, Samsung not only planted the trees but also committed to nurturing them, ensuring their growth and longevity.
Now, in 2025, the once-sparse area has transformed into a flourishing green space that attracts thousands of visitors each month, offering a serene escape for joggers, bird-watchers, and families.
Samsung’s contribution extended beyond tree planting, with the installation of 200 benches and picnic tables, creating inviting spaces for the public.
This transformation aligns with Samsung’s broader sustainability objectives, including reducing carbon emissions, promoting a circular economy, and ensuring sustainable practices across its supply chain.
Nyawira Muraguri, Corporate Marketing Manager at Samsung Electronics East Africa, emphasized the importance of long-term commitment.
“True value lies in nurturing these projects over the long term. Sustainability isn’t a one-time effort; it demands consistent dedication every step of the way.”
Samsung’s continued involvement in monitoring and ensuring the project’s success has fostered trust within the local community, showcasing the effectiveness of focused, long-term environmental efforts.
This initiative serves as a model for local impact, contrasting with broader global campaigns by highlighting the power of concentrated initiatives.
